VcTech Last month, Google announced sweeping changes to the company’s portfolio of advertisement products by streamlining its offerings such as AdWords, and making it easier for businesses and advertisers to choose the most suitable option for their campaigns. At the Google Marketing Live event today, Google has unveiled new ad marketing tools that come with machine learning smarts, and has announced the integration of ML tools in existing products. Among the key announcements made by Google at the event were improved optimization for responsive search ads, ways to boost impressions and footfalls, and tools to deliver impactful ads on YouTube to name just a few. Responsive Search Ads Responsive search ads combine the relevant ad data and creative input provided by advertisers with machine learning algorithms to maximize the impact of ads. For example, advertisers need to provide headlines and description lines, and the Adwords tool backed by machin...
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