Skip to main content

Samsung dials 'M' to take on Xiaomi


South Korean tech giant Samsung on Monday launched its Galaxy M smartphones in the country, a series that has been designed to ground up in India, as it looks to re-capture its pole position from rival Xiaomi.
Samsung has launched two models - M20 and M10 - priced at Rs 7,990 onwards that will be available online from February 5.
"Today's millennials want a smartphone that is lighting fast, runs longer and comes loaded with latest innovations. Meaningful innovation and customer-centric approach form a part of our very DNA and the new Galaxy M series is an embodiment of that commitment," Asim Warsi, senior vice-president of Samsung India, said.
Earlier, Warsi had said the company aims to clock double-digit growth in the Indian market this year, and the new Galaxy M series would play an important part.
Citing GfK data, Warsi had said the company exited the December 2018 quarter with a 40 per cent value share of the market.
However, reports from other research organisations such as IDC and Counterpoint have positioned Xiaomi to be ahead of Samsung (in terms of units shipped) for many quarters now.
According to Counterpoint, Xiaomi led the smartphone market in India in 2018 with 28 per cent share, followed by Samsung (24 per cent). The hyper-competitive Indian smartphone market witnessed the fastest growth among major markets, expanding by 10 per cent in 2018 over the previous year to over 145 million units, it added.
The Chinese player had entered the Indian market through online channel, and has been focussed on aggressively expanding its offline presence over the last many months.
The M10 features a 6.2-inch display, 3400 mAh battery and 13-megapixel+5MP rear and 5MP front camera. It will be available in 2GB RAM/16GB internal memory and 3GB RAM/32GB memory versions.
The M20, on the other hand, includes a 6.3-inch display, 8MP front camera and 5,000 mAh battery.
It will start taking steps this year to replace plastic packaging materials with paper and other environmentally sustainable elements, Samsung said.
The packaging used currently for Samsung's products and accessories like mobile phones, tablets and home appliances "will be substituted with environmentally sustainable materials like recycled or bio-based plastics and paper".
"To revamp product packaging, Samsung Electronics has formed a task force involving design and development, purchasing, marketing and quality control for innovative packaging ideas," it added.

Comments

Popular posts from this blog

Here’s How to Get Your Profile Verified on Instagram

Instagram has today taken measuresto further secure its billion user-strong platform, where it has finally decided to give you the opportunity to  earn the iconic blue tick  and get your profile verified. Yes, you heard that right. The blue checkmark that had previously been super limited to public figures, brands, and other major profiles is now being opened to the masses. This means you’d no longer have to pester Instagram for that blue tick or head to the black market to buy one for yourself. The image-sharing platform is now giving everyone a chance to prove their authenticity and apply for the verification process using a simple form. Steps To Apply For Verification in Instagram If you’ve been waiting for such an option for the longest time, follow the steps below to apply to get that shiny blue tick next to your name on Instagram: 1. Navigate to your profile, tap the 3 vertical lines at the top right to access ‘Settings’ and head over to the newly...

LG V40 ThinQ With Five Cameras Announced

HIGHLIGHTS LG V40 ThinQ has been announced in South Korea It comes with three rear cameras, two front cameras The smartphone will sport a 6.4-inch display panel LG V40 ThinQ, the latest flagship phablet, has been announced by the South Korean electronics giant on Thursday. This announcement comes just days before the official launch event scheduled for October 3 in New York, followed by a launch in Seoul, South Korea the next day. Consistent with the leaks, the LG V40 ThinQ flagship sports three camera sensors at the back and two on the front. LG has also announced that the V40 ThinQ will sport a large 6.4-inch display with an unknown resolution and aspect ratio. The company has also confirmed that the LG V40 ThinQ will be launched in Carmine Red, Moroccan Blue, and Platinum Grey colour options. Apart from that, a teaser trailer posted by LG Korea shows off a rear-mounted fingerprint sensor on the smartphone. No other specifications or ...

Samsung Galaxy S9, Galaxy S9+ Launch Set for February 25 Ahead of MWC 2018

S9 teaser..... The invite has a big '9' to denote the Galaxy S9 series The invite also talks about upgraded camera technology The event is at 10:30pm IST on February 25 Samsung Galaxy S9 will be launched at the Samsung Galaxy Unpacked 2018 event at 12pm ET (10:30pm IST) on February 25, ahead of Mobile World Congress (MWC) 2018 next month. The South Korean giant on Wednesday released the invitation for the event where the Galaxy S9+ is also expected to make its appearance. The invite teases the appearance of upgraded camera technology on the Galaxy S9. As you can see, the launch of the Samsung Galaxy S9 is apparent from the '9' mentioned on the invite. "If a picture is worth a thousand words, the latest member of the Galaxy family has a lot to say. On February 25, Samsung Electronics will showcase the next generation of Galaxy devices that reimagines the camera and redefines the way you share your moments." writes the company, alongside t...