Skip to main content

Google's New Ad Settings Make It Easier to Personalise and Turn Off Targeted Ads

By



  • Google has updated Ad Settings feature
  • It now offers easy ways to limit personalised ads
  • The company has also expanded its 'Why this ad?' feature


Google has updated its Ad Settings feature to make it easier to control tailored ads. Apart from being able to turn off all Ad Personalization, users have also provided an option to turn off any of the factors that they don't want to be used to tailor ads. Additionally, the search giant is expanding its 'Why this ad?' feature to all the Google services as well as partner websites and apps that show Google Ads. This means you'll now be able to understand why any specific ad is showing to you when you are on YouTube, Google Play, Gmail, Maps, or Google Search.
Back in 2009, Google launched the Ad Settings feature to offer netizens with a list of ad controls. The original model didn't offer plenty of factors that Google use internally to serve targeted ads. But as privacy is becoming a hot topic in the fast-growing world of the Web, the Mountain View, California-based company has now upgraded the experience on its Ad Settings by showing all the different factors that determine how ads are tailored to you under one, single roof. This means you can now see a list of topics, including Travel, Restaurants, Finance, and Beauty & Fitness among others, based on which you are seeing ads. In addition to seeing the topics, you can also remove them with a single tap.

 Also, apart from the preset topics, there are different factors that Google uses to serve you targeted ads. These are such as estimations of your interests based on your activity while you're signed in, the information you add to your Google Account, and your behavioural information that company receives from advertisers. All these factors can now be disabled by going to the Personal info and privacy section of your account's Ad Settings."
Turning off a factor means you'll no longer receive tailored ads related to it across our services, and on websites and apps that partner with us to show ads, as long as you're signed in to your Google Account," Google Product Manager Philippe de Lurand Pierre-Paul said in a blog post.
If you turn off all Ad Personalization, Google says you'll still see ads but that they may be less useful to you; users will also no longer be able to turn off ads from specific advertisers, and finally, any advertisers or interests users have turned off won't be saved. Google will still show you ads based on general factors such as the subject of what you're looking at or the time of the day, or any other factor that is still turned on in the Ad Settings.
In addition to the updated Ad Settings, Google has expanded the 'Why this ad?' feature that will now available across all Google services, including YouTube, Google Play, Gmail, Maps, and Search, along with most of Google's partner websites and apps that display Google Ads. The feature, which was originally launched in 2011, mainly provide insight into why a certain ad is showing up on the screen. It also gives quick access to the Ad Settings feature.

"The new Ad Settings and updates to Why this ad? provide you with more transparency and control over your Google ad experience than ever before. With these improvements, you can browse the web confidently knowing that you have the information and control to make Google work better for you," the Google executive concluded.

Labels

Labels:

Comments

Post a Comment

Please give some suggestions or share your experience here...

Popular posts from this blog

Xiaomi Mi A1 Oreo Beta update now seeding

By
Xiaomi Mi A1 Oreo Beta update now seeding Last week  Xiaomi was looking for beta testers  of the Mi A1 Android Oreo upgrade. Today the update has finally started seding and we even got a bunch of screenshots from it. The Oreo Beta of the  Xiaomi Mi A1  is 1104 MB in size, and according to an early adopter makes the fingerprint reader on the back is a bit faster. Apparently, the dual-SIM feature is not entirely flawless in this early edition, though. The tests should end soon as  Xiaomi promised that the Mi A1 Oreo stable update will arrive before the end of 2017.
Post a Comment
Read more

Moto G6 Play leaked images show off a Moto X4-like design and bezel-less display

By
Lenovo Motos upcoming smartphone series includes a new E-series and G-series lineup. While the three Moto E phones have been leaked in the past -- the Moto E5, Moto E5 Play and the Moto E5 Plus -- that replace the Moto C phones of 2017, three Moto G phones -- Moto G6, Moto G6 Plus and the Moto G6 Play -- are also rumoured that would fill the Moto G5(s) boots. New leaked images show off the design of Moto G6 Play in full glory. The Moto G6 Play has been leaked by the Taiwanese certification agency NCC and was first spotted by TrendyTechz. The Play variant is said to be cheaper of the three Moto G6 phones, housing a lower end chip and a big battery. But from the photos it is clear that it carries an upgraded design taken from the more premium Moto X4 (but it may not be waterproof). The phone appears to have a metal unibody design with a thin-bezel display at front. The glass back is rounded at the edges and there is also a single-sensor camera module dominating the rear. The fin...
Post a Comment
Read more

Samsung Galaxy M21 and Galaxy A50s get price cut in India

By
The Galaxy M21 and Galaxy A50s received price hikes last month The handsets are already listed with new price on Samsung's website The deliveries will still start after the lockdown period ends in the country Samsung Galaxy M21 and Galaxy A50s models have now received price cut in India. Notably, the handsets received a price hike just last month after the government announced the GST rate increase. Following the price hike, the Galaxy M21 variant with 4GB RAM + 64GB storage increased to Rs 14,222 while the model with 6GB RAM and 128GB storage was retailing for Rs 16,329. Now, both the models have received a price cut and the 4GB RAM variant is now available for Rs 13,199 while the 6GB RAM has been listed at the brand's website at Rs 15,499. On the other hand, the 4GB RAM + 128GB storage model and 6GB + 128GB models of the Galaxy A50s were available for Rs 21,070 and Rs 26,900 following the price hikes by the company. After the latest price cut, you will be able...
Post a Comment
Read more